American Hardwood Southeast Asia Supplement 2018

s customers step through the front doors of the 2,700-square-metre (30,000-square-foot) building, they are greeted by the stunning sight of a two- storey copper cask, adornedwithmore than 1,000 traditional Chinese chops hand- engraved to narrate the story of Starbucks and coffee. As part of their experience, customers can marvel at the ceiling of 10,000 handmade hexagon-shaped tiles made fromAmerican blackwalnut, inspired by the locking of an espresso shot on an espresso machine. When the doors opened in Shanghai to the world’s second Starbucks Roastery, created three years after the first inSeattle, customers were greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. 40 AMERICAN HARDWOOD Southeast Asia Supplement 2018