American Hardwood Southeast Asia Supplement 2018

For the first time ever, unique, small-lot Reserve Coffee which Starbucks sources from more than 30 countries around the world, including coffee fromChina’s Yunnan Province, will be roasted in China by eight highly-trained Chinese coffee roasters. Customers can watch the green beans as they are roasted, then sent through copper “symphony” pipes (named because of the musical sound the beansmake as they travel through them) directly to silos at the coffee bars, where customers can enjoy a fresh cup of Reserve Coffee. The Yunnan Reserve Coffee, grown in Pu’er in Yunnan Province, is roasted and available exclusively at the Roastery in Shanghai. It’s the culmination of Starbucks ongoing commitment to Chinese growers. Since 2012, agronomists at the China Starbucks Farmer Support Center have worked closely with farmers and the government to provide resources and expertise to improve quality and promote sustainable coffee-growing practices. Like the Shanghai Roastery, the Yunnan Reserve Coffee truly is made “In China, For China.” The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company’s fastest-growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brandandwithimmensegrowthopportunity. Starbucks already has more than 600 stores in Shanghai – the largest number of stores in any city where Starbucks has a presence. American black walnut, known for its dark rich grain and colour, hangs well with the multi-sensory experience of this immersive coffee environment. 41 AMERICAN HARDWOOD Southeast Asia Supplement 2018