January / February 2018 • Issue 1 • PANELS & FURNITURE ASIA 24 FURNITURE MANUFACTURING To infinity and beyond San Lim Furniture is constantly in search for innovative ways to improve their production line. Their search ended with WEINIG, which provided the furniture manufacturer tremendous benefits: improved efficiency, cost reduction and impeccable service. T he relationship between WEINIG and San Lim Furniture traces back to more than two decades ago when San Lim Furniture (San Lim) purchased their first WEINIGmachine for their factory in Indonesia. But it wasn’t until two years ago when Tony Sulimro, president of San Lim, and Antonius, his son and deputy general director, started investing more in their machinery, that the furniture manufacturing company became one of WEINIG’s biggest customers. For San Lim, the choice was not a hard one to make. “For the people in the furniture industry, if you're looking for good machines in the solid wood area, WEINIG would be the one. This is no secret,” Antonius said. DECISIONS, DECISIONS, DECISIONS San Lim was established 15 years ago in 2003. The company is basedinDongNaiprovince,Vietnam,anddoesmostlypanelssuch as veneer, plywood orMDF for its furniture, using species such as poplar from the U.S., rubberwood fromVietnam, and pine from New Zealand or Chile. “Our export market in the past was 100 per cent to the U.S. But right now, it's about 95 per cent to the U.S., and about five per cent to China,” Antonius said. Some of San Lim’s clients are well-known brands such as Ashley, Rooms to Go, WSI, American Drew, Holland House, Klaussner and Haverty’s. As of March 2017, the company ships an average of 600 containers per month and is still dedicated to continuous improvement. “This is not by luck because we make sure we keep our quality good,” said Antonius. With a score cardnowgiven tomostmanufacturers in grades of A, B, C and D, San Limsees it as a benefit for themas it reflects on how the company is doing. For instance, business owners and top management are able to look at the score cards and place orders with companies who are scoring well.