Panels & Furniture Asia Jan/Feb 2019

PANELS & FURNITURE ASIA • Issue 1 • January / February 2019 PANELS MANUFACTURING 29 HOMAG storage system interlinked fully with automatic barcode system The automatic barcode system provides a label with details of the cut panel as well as a QR code for the ease of tracking L ocated in Samut Sakhon province, an hour away f rom Bang ko k , t h e modern and sharp looking orange and grey façade of Gio Home Kitchen Co.,Ltd’s two-year- old factory, New Gio, stood out from the monotonous blur of concrete in the surrounding. A leading premium kitchen cabinet manufacturer in Thailand, Gio Home Kitchen is turning in a yearly turnover of approximately US$3 million, with a production volume of 200 to 300 premium kitchens per year; higher, if the company takes on several condominium projects consisting of 100 to 200 units each. Gio Home Kitchen is gearing towards becoming an innovative, owner-managed company. It is currently entering an exciting phase, with plans to expand into the neighbouring countries, particularly Vietnam, Cambodia and Myanmar. A new flagship showroom on Sukhumvit Road will start construction in 2019. FROM GAS STOVE PARTS TO KITCHEN CABINET Established in 1981, Gio Home Kitchen’s parent company New Time started out as a gas stove parts and supplier business, expanding into electrical and kitchen appliances, before moving on to manufacture stove parts and OEM kitchen products. Gio Home Kitchen was launched in 2003 when they branched out into the kitchen cabinet business. Gio Home Kitchen was founded by 44-year-old Aaron Chou, who took over the reins from his father eight years ago. Born and raised in Taiwan, Chou and his family relocated to Thailand in 1985, when he was 11. Growing up, much of his teenage-hood was spent in the factory, gaining the technical and mechanical knowledge and expertise much needed to ground a solid foundation in his father’s business. After receiving his MBA in Illinois in the United States about 18 years ago, he returned to Thailand and later started Gio Home Kitchen. With Gio Home Kitchen under his wing, Chou consolidated and realigned his