Editor’s pickBiesse Middle East turns 10

10-05-2019
Biesse Middle East,10 years

Join Biesse Group as it celebrates the 10th anniversary of one of its subsidiaries, Biesse Middle East, in conjunction with the 50th anniversary of the group.


World-class Service
The creation of a subsidiary for the Middle East region has been key to the successful global expansion of Biesse Group since 1989. Incorporated in 2009, Biesse Middle East continues to provide commercial and technical support to countries in the Middle East region, which represents a significant portion of the company’s customer base.

Biesse Middle East turns 10 (Image is credited to Biesse Group)


“Our 10th anniversary is a remarkable milestone for the company—especially in the Middle Eastern market. We are happy to have delivered continuous training and to have enhanced our support services since our inception in 2009,” says Renato Manganelli, Managing Director of Biesse Middle East. “We shall continue to provide first-class products and services to our regional customers with the deployment of our award-winning digital service IoT platform SOPHIA in the next coming months. I believe SOPHIA will bring our support service to even greater heights.”


Middle Eastern Subsidiary
Situated in Dubai’s Silicon Oasis, a globally recognized technology park that offers 100% foreign ownership and state-of-the-art facilities, Biesse Middle East houses the Dubai Campus, the largest showroom in the region dedicated to woodworking technology. It boasts of a dedicated section for service and spare parts that accommodates inhouse and customer training activities.


Biesse Middle East continues to fulfil the group’s goal of showcasing Made-in-Biesse solutions to customers in the Middle East while offering visitors a chance to interact with experts in the field. The company conducts several open houses each year featuring different topics and technologies, on top of one-on-one demos available on demand and customized to the needs of the customer.

Golden Anniversary

The parent company of Biesse Middle East, Biesse Group (S.p.A.), has dedicated its 50th anniversary celebration to looking towards the company’s “future”. A program of celebratory activities aptly themed “Future on Tour” have been launched in January and will run through to the end of 2019, for a total of 18 events in 15 countries.

One of the celebratory events was held in Dubai earlier this year during the 14th Dubai Woodshow, the Middle East’s leading platform for woodworking technology. During this momentous event, thousands of customers from various countries in the region witnessed Biesse’s latest technological and digital innovations, including the SOPHIA digital service platform.